Box Office Verdict: Hit

Article 370, the Aditya Suhas Jambhale-directed political thriller starring Yami Gautam and Priyamani, has emerged as one of 2024’s surprise success stories with ₹82.32 crore domestically (net), currently ranking #146 in Filmymojo’s 2024 box office charts. The low-budget film demonstrated exceptional legs at the box office.

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Box Office Breakdown

Key Stats

Metric	Value
Total Collection	₹82.32 crore
Current Rank	#146 (All Releases)
Genre	Political Thriller
Release Date	February 23, 2024
Director	Aditya Suhas Jambhale
Lead Cast	Yami Gautam, Priyamani

Genre Comparison

• Average Political Thriller Collection (Last 5 Years): ₹34.7 crore
• Article 370 vs. Genre Avg: 137% above benchmark
• Top Political Thrillers:
  1. The Kashmir Files (₹252.73 crore)
  2. Article 370 (₹82.32 crore)
  3. The Kerala Story (₹242.85 crore) *
  4. URI (₹245.36 crore) *

(*While not pure political thrillers, comparable in tone)

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Yami Gautam’s Rising Stardom

Article 370 continues Yami’s successful streak in content-driven films:

Movie	Collection (₹ Cr)	Year
URI	245.36	2019
Article 370	82.32	2024
Bala	116.67	2019
Dasvi	(OTT Release)	2022

Key Insight: Yami now holds two of the top five highest-grossing female-led political dramas.

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The Budget-to-Business Ratio

What makes Article 370’s performance remarkable:

Metric	Value
Production Budget	₹25 crore
Marketing Spend	₹10 crore
ROI	3.29x
Breakeven Point	Achieved in Week 2

Industry Standard: Most political dramas need 2.5x to be profitable.

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Weekly Performance Breakdown

The film showed rare growth post-opening:

Week	Collection (₹ Cr)	Drop
1	28.41	–
2	32.15	+13%
3	15.72	51%
4	6.04	62%

Remarkable Trend: The 13% second-week growth is unprecedented for political dramas.

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Controversies & Political Impact

1. Timing Advantage: Released during Kashmir political debates
2. Social Media Storm: Trended for 11 consecutive days
3. Real-Life Parallels: Sparked discussions about the actual Article 370 revocation
4. Opposition Criticism: Some called it “propaganda”, which boosted curiosity

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Audience Demographics

• Urban/Rural Split: 63%/37% (unusual for political films)
• Gender Ratio: 54% male, 46% female
• Age Group:
  • 18-35: 68%
  • 35+: 32%

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Final Verdict

With ₹82.32 crore, Article 370 has proven that well-made political thrillers can achieve mainstream success. Its performance is particularly impressive considering:

• No A-list stars
• Niche subject matter
• Clash with Crakk in initial weeks

Watch Recommendation: Essential viewing for political drama enthusiasts, though may feel one-sided to neutral viewers.

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Data Source: Filmymojo Box Office Database