Box Office Verdict: Blockbuster
Munjya, the Aditya Sarpotdar-directed horror-comedy, has terrified and tickled its way to ₹107.22 crore domestically (net), ranking #105 in Filmymojo’s 2024 box office charts. The low-budget film emerged as the highest-grossing horror-comedy since Stree (2018).
Box Office Breakdown
Key Stats
| Metric | Value |
|---|---|
| Total Collection | ₹107.22 crore |
| Current Rank | #105 (2024 Releases) |
| Genre | Horror-Comedy |
| Release Date | June 7, 2024 |
| Director | Aditya Sarpotdar |
| Lead Cast | Abhay Verma, Sharvari Wagh, Mona Singh |
Genre Comparison
- Average Horror-Comedy Collection (Last 5 Years): ₹62.4 crore
- Munjya vs. Genre Avg: 72% above benchmark
- Top Horror-Comedies:
- Stree (₹129.57 crore)
- Munjya (₹107.22 crore)
- Bhool Bhulaiyaa 2 (₹185.63 crore)*
- Roohi (₹23.44 crore)
(*While classified as horror-comedy, had bigger star cast)
The Budget-to-Business Ratio
What makes Munjya’s performance terrifyingly good:
| Metric | Value |
|---|---|
| Production Budget | ₹35 crore |
| Marketing Spend | ₹15 crore |
| ROI | 3.06x |
| Breakeven Point | Achieved in Week 2 |
Industry Context: Horror films typically need just 1.8x to be profitable.
Weekly Performance
Defied horror genre trends with strong holds:
| Week | Collection (₹ Cr) | Drop |
|---|---|---|
| 1 | ₹42.15 | – |
| 2 | ₹35.72 | 15%↓ |
| 3 | ₹18.63 | 48%↓ |
| 4 | ₹10.72 | 42%↓ |
Remarkable Trend: Just 15% second-week drop is unprecedented for horror films (typically 50-60%).
What Worked?
- Novel Concept: First Bollywood film based on Konkani folklore
- VFX Appeal: CGI creature became viral meme material
- Youth Connect: 68% audience below 25 years
- Word-of-Mouth: “Scary but funny” sentiment drove repeat viewings
Audience Insights
- Urban/Rural Split: 72%/28%
- Gender Ratio: 54% male / 46% female
- Age Group:
- 15-21: 42%
- 22-30: 38%
- 30+: 20%
Unique Finding: Highest teen turnout for any horror film since Go Goa Gone.
Final Verdict
With ₹107.22 crore, Munjya has:
- Revived the horror-comedy genre
- Proved original concepts can work without stars
- Set new benchmarks for VFX-driven mid-budget films
Watch Recommendation: Perfect for GenZ audiences seeking scares with laughs.
Data Source: Filmymojo Box Office Database