Box Office Verdict: Blockbuster

Munjya, the Aditya Sarpotdar-directed horror-comedy, has terrified and tickled its way to ₹107.22 crore domestically (net), ranking #105 in Filmymojo’s 2024 box office charts. The low-budget film emerged as the highest-grossing horror-comedy since Stree (2018).

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Box Office Breakdown

Key Stats

Metric	Value
Total Collection	₹107.22 crore
Current Rank	#105 (2024 Releases)
Genre	Horror-Comedy
Release Date	June 7, 2024
Director	Aditya Sarpotdar
Lead Cast	Abhay Verma, Sharvari Wagh, Mona Singh

Genre Comparison

• Average Horror-Comedy Collection (Last 5 Years): ₹62.4 crore
• Munjya vs. Genre Avg: 72% above benchmark
• Top Horror-Comedies:
  1. Stree (₹129.57 crore)
  2. Munjya (₹107.22 crore)
  3. Bhool Bhulaiyaa 2 (₹185.63 crore)*
  4. Roohi (₹23.44 crore)

(*While classified as horror-comedy, had bigger star cast)

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The Budget-to-Business Ratio

What makes Munjya’s performance terrifyingly good:

Metric	Value
Production Budget	₹35 crore
Marketing Spend	₹15 crore
ROI	3.06x
Breakeven Point	Achieved in Week 2

Industry Context: Horror films typically need just 1.8x to be profitable.

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Weekly Performance

Defied horror genre trends with strong holds:

Week	Collection (₹ Cr)	Drop
1	₹42.15	–
2	₹35.72	15%↓
3	₹18.63	48%↓
4	₹10.72	42%↓

Remarkable Trend: Just 15% second-week drop is unprecedented for horror films (typically 50-60%).

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What Worked?

1. Novel Concept: First Bollywood film based on Konkani folklore
2. VFX Appeal: CGI creature became viral meme material
3. Youth Connect: 68% audience below 25 years
4. Word-of-Mouth: “Scary but funny” sentiment drove repeat viewings

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Audience Insights

• Urban/Rural Split: 72%/28%
• Gender Ratio: 54% male / 46% female
• Age Group:
  • 15-21: 42%
  • 22-30: 38%
  • 30+: 20%

Unique Finding: Highest teen turnout for any horror film since Go Goa Gone.

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Final Verdict

With ₹107.22 crore, Munjya has:

• Revived the horror-comedy genre
• Proved original concepts can work without stars
• Set new benchmarks for VFX-driven mid-budget films

Watch Recommendation: Perfect for GenZ audiences seeking scares with laughs.

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Data Source: Filmymojo Box Office Database