Box Office Verdict: Below Expectations
Maidaan, the Amit Sharma-directed sports biopic starring Ajay Devgn as legendary football coach Syed Abdul Rahim, has collected ₹52.73 crore domestically (net), ranking #242 in Filmymojo’s 2024 box office charts. The film failed to capitalize on its patriotic theme and Eid release window.
Box Office Breakdown
Key Stats
| Metric | Value |
|---|---|
| Total Collection | ₹52.73 crore |
| Current Rank | #242 (2024 Releases) |
| Genre | Sports Biopic |
| Release Date | April 10, 2024 |
| Director | Amit Sharma |
| Lead Cast | Ajay Devgn, Priyamani, Gajraj Rao |
Genre Comparison
- Average Sports Film Collection (Last 5 Years): ₹86.4 crore
- Maidaan vs. Genre Avg: 39% below benchmark
- Top Sports Films:
- *83* (₹108.9 crore)
- Gold (₹105.7 crore)
- Saina (₹1.44 crore)
- Maidaan (₹52.73 crore)
Key Insight: First sports film in Ajay’s career where he played the lead role.
Budget & Recovery
The film’s high production costs hurt profitability:
| Metric | Value |
|---|---|
| Production Budget | ₹175 crore |
| P&A | ₹35 crore |
| Breakeven Point | Not Achieved |
| ROI | 0.42x |
Industry Context: Needs ₹300 crore+ to break even considering theatrical share.
Weekly Performance
Steep declines after opening week:
| Week | Collection (₹ Cr) | Drop |
|---|---|---|
| 1 | ₹28.15 | – |
| 2 | ₹14.72 | 48% |
| 3 | ₹6.38 | 57% |
| 4 | ₹3.48 | 45% |
Problem Areas:
- 48% second-week drop worse than average for sports films (typically 35-40%)
- Eid holiday boost lasted just 4 days
What Went Wrong?
- Clash with Bade Miyan Chote Miyan: Lost premium screens
- Runtime Issues: 180-minute length affected show counts
- Football Focus: Cricket-dominated market less receptive
- Marketing Missteps: Failed to build pre-release buzz
Audience Reception
- IMDb Rating: 7.9/10 (Positive critical response)
- CinemaScore: B+ (Good but not great)
- Social Media Buzz:
- #Maidaan trended for just 3 days
- 23% lower engagement than *83*
Final Verdict
Despite strong performances and technical brilliance, Maidaan’s ₹52.73 crore total reflects:
- Miscalculated release strategy
- Overestimation of football’s mass appeal
- Failure to connect beyond urban centers
Watch Recommendation: Worth watching for sports film enthusiasts, but temper expectations for mass entertainment.
Data Source: Filmymojo Box Office Database